My client was opening a new Cafe Bar in Marseille. He needed the logo and design of a promotion poster, table talker and business card.

As the logo was going to be used for the outer design, I created several variations: square, horizontal and frieze. One of the client's style wishes was to convey the spirit of traditional Parisian brasseries, so all logo concepts were built around my research in Parisian typography and fonts that were used for this type of cafes.

As a bonus, I provided a draft concept for outer design for 2 logo versions, so it was easier to imagine how each of the logos would look on the street and take the final decision.

To support the Parisian theme, I created some custom illustrations and decorative elements for table talker/poster and a business card. So, on this project I worked as an illustrator as well.